PrimalCat Dental Support Powder tub on a kitchen counter
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Formulated exclusively for cats: healthy teeth, fresh breath, oral hygiene, clean gums
Research-backed ingredients for fresher breath in as little as 2 weeks
VOHC recognised ingredient
What to expect after taking PrimalCat
Key benefits of PrimalCat Dental Support Powder
How to use: one scoop a day
Try it for 60 days
4.7 out of 5 stars (4.7 / 5.0) by 10,000+ happy cat owners

PrimalCat™ Dental Support Powder

🦷 Less plaque, less tartar buildup
💨 Fresher breath, less odor
💧 Bio-Salivary Delivery™: reaches all 30 teeth
⏱️ 2,400x more tooth contact than a dental treat
🥄 No brushing, just sprinkle on food
🐱 Formulated exclusively for cats
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🚚We ship within 1 to 3 days of your order. Delivery usually takes 7 to 10 days.
Covered by our 60-Day Money-Back Guarantee.
Here's what cat parents are saying...
Rebecca A.
Rebecca A.
3d ago
⋯
I was very skeptical at first because, honestly, it sounded too simple. A scoop of powder in food did not seem like it could make any real difference when vets charge hundreds for dentals and make it sound so serious. I wasn't expecting miracles, but I figured I would give it a month before deciding. What surprised me most was the breath change. That was the first thing I noticed, and it happened faster than I expected. Then over the next few weeks I could see that the darker buildup near the gumline was not getting worse like it had been before. I'm not saying it replaces everything a vet does, but for daily maintenance this has been way more helpful than I thought it would be. It made me realize I had been ignoring the problem mostly because I didn't think I had a realistic option at home.
Rebecca's cat
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Debbie Wilson
Debbie Wilson
1w ago
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My biggest concern was getting my cat to actually eat it. She is unbelievably picky and has rejected medications, supplements, dental treats, and even new food bowls for no apparent reason. So I fully expected this to be another waste of money. I started with a very small amount mixed into her wet food just to test it, and she ate the whole thing without even pausing. That alone shocked me. I gradually worked up to the full scoop, and she never seemed to notice it was there. After about a month, her breath was noticeably better and the buildup on her teeth did not look as dark to me. For anyone with a difficult cat, that was the real win here. I had pretty much given up on doing anything consistently for her teeth, and this is the first thing that has actually felt easy to keep up with.
Debbie's cat
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Karen W.
Karen W.
5d ago
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I almost skipped this because my cat is only four, eats normally, and still acts completely fine. I honestly thought dental disease was something that happened to much older cats, not a cat that still runs around the house like a kitten. What changed my mind was reading that cats can have pretty serious buildup and gum irritation long before they ever show obvious pain. I checked his back teeth more closely and saw this yellowish line near the gumline that I had never really paid attention to before. I started using the powder every morning in his wet food, and within a few weeks his breath stopped having that sour smell I had gotten used to. The buildup on the back teeth also looks lighter now. My biggest regret is assuming "he seems fine" meant nothing was going on.
Karen's cat
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How does PrimalCat Dental Powder work? +

You sprinkle one scoop on her food. The active is absorbed with the meal and released back out through her saliva, so her own saliva carries it across every tooth all day, including the back molars a brush never reaches. No brushing, no chewing required.

Why is it better than the alternatives? +

Brushing, dental treats, and water additives all need your cat to cooperate, and most cats never will. This asks nothing of her. It goes on the food she already eats and works from the inside, which is the one approach a cat cannot refuse.

How do I use it? +

One scoop, once a day, on dry or wet food. Ten seconds. For a picky cat, mix it into wet food with a splash of water. The scoop is included in every tub.

Will my cat actually eat it? +

Most cats do not notice it. It is built around a cat's taste, not scaled down from a dog product, so it reads as savoury food in the bowl. If she turns her nose up, you are covered by the 60-day guarantee.

Shipping, returns & guarantee? +

Tracked shipping with an email the moment it leaves us. Covered by our 60-Day Money-Back Guarantee: if her breath does not change or she will not eat it, reach out within 60 days of delivery for a full refund. A one-minute return, no hoops.

🚚Tracked Shipping
💙60-Day Guarantee
🪥Vet-Reviewed Formula

Your vet said to brush her teeth. Let's be honest about how that went.

You maybe tried it. She twisted out of your hands, you got a finger nipped, and after the third attempt you decided the fight was not worth what it was doing to her trust in you.

That was the right call. Brushing a cat who does not want it is not a plan you can keep for the next ten years.

The problem was never your effort. It was that every option you were offered needs her to cooperate, and she was never going to.

The options you have been given
Works daily?
Brushing her teethNeeds her to hold still with a brush in her mouth, twice a week minimum, forever.
✗
Dental treatsOnly touch the surfaces she happens to chew on, and add calories on top.
✗
Water additivesCats notice the taste and drink less, which is the last thing you want.
✗
A dental cleaning at the vetGenuinely effective, and it means anesthesia plus a bill you feel.
✗
PrimalCat Dental Support PowderOne scoop on the food she is already eating. She does not have to agree to anything.
✓

A daily powder is not a substitute for veterinary dental care. It is how you protect the mouth in between.

It works through her saliva, which is how it reaches the teeth a brush never could

Everything you buy is gone in seconds.

✗ A dental treat is swallowed in eight seconds.
✗ A water additive touches her teeth for a few seconds.
✗ A powder goes down with the food.

None of it stays long enough to change anything. Which is why tartar and bad breath keeps coming back no matter what you try.

PrimalCat doesn't try to reach her mouth.

It's absorbed through her gut, carried in her bloodstream, and released back out through her salivary glands. Her saliva carries it across every tooth, all day, including the back ones you've never even seen.

VOHC recognised ingredient
Primary active
Kelpaxin™
North Atlantic brown seaweed
The same ingredient vets recommended for years, finally formulated for cats. The same active, built around a cat's taste and a cat's dose instead of scaled down off a dog. Vet reviewed, batch tested, and completely invisible in her bowl.
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Daily directions for optimal results

One scoop. Once a day. Ten seconds.

How to use: open the tub, sprinkle one scoop onto food, your cat does the rest
Daily dose1 scoop
How to give itSprinkled straight onto her food
Works withDry food & wet food
Per tub30 servings (30 days)
Scoop includedYes, in every tub

For picky eaters, mix into wet food with a splash of water.

What to expect

Great dental health doesn't happen overnight, but it does happen daily. The breath goes first. The teeth take longer.*

Fresher breath ✅Less plaque ✅Healthier gums ✅No brushing ✅
After 2 weeks fresher breath, after 4 weeks less plaque and healthier gums, after 12 weeks visibly cleaner brighter teeth
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The cheap end of this problem is the end you are standing at right now

A veterinary dental under anesthesia is the correct treatment once tartar has set in, and it is not a small thing. Cleaning commonly runs several hundred dollars. Add extractions and it climbs from there, and it is rarely a one-time event once a mouth has gone that way.

$400 to
$1,200+
A single veterinary dental with anesthesia, before extractions
$0.67
a day
One scoop on her food on the 3 tub bundle

Nobody can promise you a powder means she never needs a dental. What it does mean is that the three months coming are not three more months of quiet damage while you wait to find out.

She is not going to tell you when it starts hurting. That is the entire reason to start before it does.

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✓ Ships in 1 to 3 days✓ 60-Day Guarantee✓ Free Shipping+

Cost figures are typical US ranges for veterinary dental procedures and vary widely by clinic and by what the mouth needs.

Try it for 60 days

You only keep it if it works for your cat

Give it a real run. If her breath does not change, or she turns her nose up at the powder, or you simply decide it is not for you, reach out inside 60 days of delivery and we refund you. The only thing you have on the line is the ten seconds a day it takes to use it.

✓ 12,310+ happy cat parents across the PrimalCat range
✓ 1-minute return process, no hoops
✓ In 2025, over 82.9% of cat parents chose to reorder

PrimalCat Promise

🪥
Vet-Reviewed
🌿
100% Natural
🐱
Cats Only
🚫
No Fillers
🌾
No Artificial Colors
🧬
Batch Tested

Frequently Asked Questions

When will my order ship? +

We ship within 1 to 3 days of your order. Delivery normally takes 7 to 10 days from there. You get a tracking link by email the moment it leaves us.

Does a powder really work without brushing? +

It works differently to a brush. The active is absorbed with her food and reaches her mouth through her own saliva, so it covers the back molars and the inside surfaces that a brush realistically never gets to on a cat. It will not scrape off tartar that has already hardened. What it does is work on the soft buildup and slow down what forms next.

My cat swallows her food whole. She barely chews. Will it still work? +

That is exactly the cat this was built for. Cats swallow, they do not really chew, which is why crunchy treats and dental kibble were never going to do much in a mouth like hers. Nothing here needs chewing. She eats it, her body absorbs it, and her saliva does the delivering.

How does a seaweed clean her teeth? +

It does not scrub anything. The North Atlantic brown seaweed is absorbed with her food and released back out through her salivary glands, so her own saliva carries it across every tooth all day, back molars included. Working alongside it is a mineral that binds the calcium in her saliva, and calcium is what soft plaque needs in order to harden into tartar. Delivery first, then prevention.

Can I brush it onto her teeth or rub it on her gums instead? +

There is no point, and you would only make her hate the routine. It is not a scrub. It works from the inside, so it has to be eaten to reach her saliva. One scoop on her food, ten seconds, done.

Does it remove tartar or prevent it? +

Prevention. Plaque is the soft film that rebuilds every single day, and that is what the powder works on, along with the bacteria behind the smell. Tartar is plaque that has already hardened onto the tooth, and nothing you sprinkle on food takes that off. Only a vet can. What you are buying is less new buildup from here on.

How is this different from dental treats? +

A dental treat only touches whatever she happens to chew it against, which is usually a few teeth on one side, and it adds calories every single day. The powder does not depend on how she chews.

Can I use it with a plaque reducing water additive? +

You can, they do not clash. Whether it is worth it is another question. Plenty of cats taste an additive in their water and drink less because of it, and less water is not a trade worth making for fresher breath. The powder never asks her to accept anything.

How long until I notice anything? +

Fresher breath and less odor usually show up around 2 weeks. Less plaque and healthier gums build by about 4 weeks, and visibly cleaner, brighter teeth by around 12 weeks. It is a daily habit, not a quick fix.

How many servings are in a tub? +

30 scoops, which is 30 days at one scoop a day, and the scoop is in the tub. Most people take the 3 tub bundle instead, because the changes you are watching for land across weeks rather than days, and a 90 day run is what actually shows you the answer.

How much do I give, and can I split it between meals? +

One scoop a day for any adult cat. No weight chart, no ramping up. If she eats twice a day you can split the scoop across both meals and it works the same. Give it whichever way you will actually remember, because the only version that works is the one that keeps happening.

Dry food or wet food? +

Both. On dry it goes down with the kibble. On wet you stir it through. If she is fussy, wet food with a splash of water is the version that never gets refused.

Will she notice it in her food? +

Most cats do not. For a genuinely picky cat, mix it into wet food with a splash of water rather than dusting it on top of dry.

Does the powder have a strong smell? +

Kelp on its own smells like the ocean, and plain seaweed powders bring that straight to the bowl. This one does not lead with it. More than half of every scoop is chicken liver and yeast that is in there purely to make her want it, so what reaches you over the bowl reads as savoury food rather than seaside.

Is it safe? +

It is formulated exclusively for cats and made from natural ingredients. Because brown seaweed naturally contains iodine, check with your vet first if your cat has a thyroid condition or kidney disease, or if she is pregnant or nursing. Not intended for kittens under 6 months.

Can I give it to a kitten? +

From 6 months old. Younger than that her mouth and her diet are both still changing, so we would rather you waited. At 7 months she is fine. Starting young is the best version of this anyway, because you are protecting teeth that have nothing wrong with them yet.

Can it help a cat with mild gingivitis? +

Have your vet look first, because gingivitis is a diagnosis and this is not a treatment for it. What a daily powder does is take away some of what keeps gums irritated, the plaque and the bacteria that rebuild every day. Plenty of people start it right after a vet flags early gum changes. Start it with your vet's eyes on her, not instead of them.

She is on a prescription diet from the vet. Can I still use it? +

The powder goes on top of whatever she eats, prescription food included, and it changes nothing about the diet itself. What matters is the reason she is on it. If that reason is kidney or thyroid, ask your vet before you start, because brown seaweed naturally carries iodine. One message to your clinic settles it.

Can I use it alongside her other supplements? +

Yes, including our own Immune & Eye Support Chews. They do different jobs and do not overlap. If she is on prescription medication, check with your vet before adding anything new.

Does this mean she can skip vet dentals? +

No, and we would not want you to read it that way. Tartar that has already hardened needs a vet to remove it. This is daily maintenance for the mouth in between, and it is worth far more before a problem than after one.

My cat is 12. Is it too late? +

No. An older mouth has more history in it, so have your vet take a look at where things actually stand. Then daily support matters more at 12 than it did at 2, because she has fewer teeth left to spare.

Is it safe for dogs? +

This is formulated exclusively for cats. We do not recommend it for dogs.

4.7 stars (4.7 / 5.0) by 10,000+ happy cat owners

From People Who Tried Everything Else First

★★★★★4.8
Product reviewsStore reviews
Luna K. Verified
★★★★★
This stuff is amazing. My cats breath smell great now. I honestly thought i was gonna have to bring them for a cleaning but this actually helped get rid of the bad oder, I was concerned with. Thank you from my boys and me.
Luna K.'s cat
Michael R. Verified
★★★★★
I tried this product to reduce any plaque build-up on my cat's teeth and it does work. When my vet was examining the cat's teeth, she first told me that she thought the cat had a problem but then she literally picked off the plaque from the tooth with her fingernail. My vet said to keep the cat on the product and she was so impressed with it that she is considering carrying the product in her clinic.
Michael R.'s cat
Sarah T. Verified
★★★★★
This stuff is nothing short of a miracle and so easy to use!!!
Sarah T.'s cat
Jessica M. Verified
★★★★★
This is an old picture, but if you're anything like me, I tend to only read the reviews that have pictures so I added one. I've been buying this powder for about 2 years now and after trialing a few other brands, this is the only one that he will still eat the food once it's added. The vet tells me his dental health is very good, and I do not notice any plaque buildup on his teeth. Will continue to use this and have recommended it to others.
Jessica M.'s cat
David P. Verified
★★★★★
I have been taking care of a stray cat with severe stomatitis. He could only eat baby food, and even then would howl with pain. My Vet recommended I try this. After 6 months, he is eating canned food & begging for more. He has put on weight too. Excellent product.
David P.'s cat
Emily J. Verified
★★★★★
We adopted an 8 month kitten, she was incredibly stinky. Her breath and coat smelled horribly, her gums and tongue very inflamed. 3 days after using this product, I began noticing a significant difference in her overall smell. Hoping this helps long term!
Emily J.'s cat
Kevin B. Verified
★★★★★
This stuff is working great.
Kevin B.'s cat
Nicole F. Verified
★★★★★
I bought the other famous brand first and he didn't like it at all. This one he loves it and runs to me when he sees me with it. I have noticed improvement on his breath smell, but I noticed it once I started doing it constantly, not every once in a while.
Tyler G. Verified
★★★★★
My cat loves this stuff. Shocked me because he is very picky. Twice I tried to pull the food back and he grabbed ahold of it with his claws. Wow.
Chris D. Verified
★★★★★
Absolutely love this product. Actually prevents plaque from forming on your cats teeth! Very easy to use. Saved my cat from having to have more teeth extracted. Have used for 2 years now and no more plaque!!
Melissa R. Verified
★★★★★
It has only been a couple of weeks and I already notice a big difference in both cats. Fresh breath, teeth are cleaner and brighter. Even my picky eater gobbles this up in his food. I highly recommend this product for oral health.
Rebecca J. Verified
★★★★★
My cat doesn't love this, but he tolerates it. I am not religious about giving it, mixing it three times a week. Even on this schedule, I have noticed an improvement: less redness of the gums and a reduction in his tartar buildup. His molars are now yellow instead of dark brown.

Why we made a dental formula

Jackie, founder of PrimalCat, with her cat
Jackie
Founder of PrimalCat

Twelve thousand cat parents later, the same question kept turning up in the replies: what do I do about her teeth?

The honest answer was that almost nothing on the shelf works, because almost everything asks the cat to cooperate. Brushing, treats she has to chew the right way, additives that make her drink less water.

So we built the version that asks nothing of her.

Same rules as everything else we make: formulated for cats rather than borrowed from a dog product, built on an active with real research behind it, and the same 60-day guarantee that has never had a hoop to jump through.

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✓ Ships in 1 to 3 days✓ 60-Day Guarantee✓ Free Shipping+
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease. PrimalCat Dental Support Powder is a nutritional supplement for adult cats and is not a substitute for professional veterinary dental care. Individual results vary. If your cat has a diagnosed condition, a thyroid or kidney condition, is pregnant or nursing, or takes prescription medication, consult your veterinarian before use.
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